Artees Sweets
Marketing & Launching: The Full Guide
Artees Sweets plans, manages and executes the launch campaign, then directs continuing franchise marketing throughout the year.
A new store needs customers to discover it, understand what it offers and experience the food. Artees Sweets brings these activities together in a coordinated program. The franchise owner prepares the store, leads the team and delivers the products and service customers encounter.
1A coordinated campaign around opening
The opening campaign runs during the 30 days before opening and the 30 days after opening. Pre-opening activity introduces the location and products; opening activities encourage customers to visit and taste the food; follow-up communications help maintain local awareness.
Artees Sweets coordinates announcements, tastings and opening activities with confirmed store readiness, so the campaign supports an opening the owner and trained team are prepared to deliver.
2Artees plans and executes the campaign
Artees Sweets develops the launch plan, selects the activities and channels, prepares campaign messages and materials, and manages execution. The plan takes account of the trade area, relevant customer communities, product assortment and opening readiness.
The owner contributes local knowledge and coordinates store preparation with Artees. Production, staffing, inventory and customer service remain under the owner’s direction. This gives the owner a clear division of work: Artees manages the campaign; the owner prepares and operates the store.
3Make the store discoverable before opening
Local listings, location information, digital communications and social content help customers learn what the store offers and where to find it. Artees coordinates the information and brand materials so customers receive a consistent introduction across channels.
Product communications explain the Core sweets, Gateway products and Global Classics to relevant audiences. They introduce familiar South Asian sweets alongside accessible entry points for customers discovering the category. Opening dates and store details are published once confirmed.
4Reach relevant communities and local audiences
Artees selects outreach activities suited to the surrounding community and the store’s potential customers. These can connect the store with local celebrations, gifting, hospitality and everyday dessert purchases.
Appropriate press outreach and local media activity may also form part of the campaign. Artees selects the channels and prepares the public messages and materials. The mix of activities reflects the location and its audience.
5Let customers experience the products
Product tastings and approved opening activities give potential customers an opportunity to experience the food. Artees plans and coordinates these activities with the owner, aligning them with product availability, handling, presentation and service capacity.
Menus, displays and brand materials help customers understand the assortment and choose what to purchase. Any promotions, discounts or product claims require Artees approval and must suit the store’s ability to serve customers well.
6Prepare through a controlled soft launch
A controlled soft launch provides an opportunity to assess the store under live conditions before the grand opening. Where appropriate, limited hours or a narrower menu allow the owner and team to check production flow, equipment, staffing, order accuracy and service capacity.
The owner addresses operating issues and prepares the trained team and inventory. Artees coordinates grand-opening communications with the readiness assessment, so customer-facing activity and store preparation proceed together.
7Maintain momentum after opening
Follow-up communications and approved local activities help customers become familiar with the store and its product range. Artees adjusts campaign priorities in light of the opening response and the store’s capacity to serve customers.
Customer feedback helps identify products, buying occasions and messages that attract interest. The owner addresses product and service issues, while Artees manages the marketing response. Consistent food and service give customers a reason to return.
8Continue franchise marketing throughout the year
Artees Sweets manages ongoing franchise marketing at its discretion, according to brand priorities and market needs. Activities may include brand communications, seasonal and occasion-based campaigns, approved digital content and campaigns for the franchise network or relevant local markets.
Artees selects the channels, materials and timing. Campaigns may differ by market and store rather than following an identical schedule everywhere.
9Develop local customer relationships
The owner’s knowledge of the community supports local customer development. Artees provides approved brand materials and guidance; the owner shares local opportunities and seeks approval before introducing materials, offers or public claims.
Family celebrations, festivals, hospitality, gifting and everyday purchases provide different occasions to connect with customers. Core sweets serve people familiar with the category, while Gateway products and Global Classics help introduce others to the store. Customer feedback informs that work while product and brand standards remain consistent.
10Understand the purpose of marketing support
The program is designed to build awareness, encourage product trial and support customer development. Its effectiveness also depends on the location, accessibility, product quality, pricing, service and local demand. Marketing does not guarantee sales or profitability.
Artees Sweets plans, manages and executes the marketing program. The franchise owner operates the store and delivers the customer experience. Specific obligations are governed by the current Franchise Disclosure Document (FDD) and executed franchise agreement.Specific obligations are governed by the executed franchise agreement and applicable requirements in Bangladesh.